How a Make-up Artist increased sales on Instagram

She didn't have a physical shop, but she had the talent and passion of transforming an ugly bitch to look like miss world.

Initially, she didn't even have a good phone so after making someone up, there was no way to could take pictures of the person.

Friends, families and neighbors were are first set of customers, it wasn't long enough, more than 50% of her church members began to patronize her too.

They called her for home services whenever there was a wedding, or any occasion. She was charging 1k per person.

In a day, she makes between 7-10k. Soon, she was able to buy herself a new good phone.
Since she didn't have 500k to rent a shop in a good location in Abuja she decided that she was going to convert Instagram to her shop.

She knew nothing about Instagram. She just makes sure that she post daily. Her work was too good, before she knew it. She got her first customer from Instagram who paid her 40k for a wedding job plus other goodies she got as incentives.

She couldn't believe she could make that much just in one day just from Instagram. She decided to learn more about Instagram through @queenideas  "Pro guide to Instagram"

That was where she learnt about an idea that changed her Business forever.

There she learnt that if she improved her picture quality, that it will change her business for good. She also learnt about the content type that suits her personality and business.

She began saving 6k weekly. Guess what she was saving for?
To buy this digital camera below. This is the type of camera that professional photographers and videographers use in their studios and charge 5k per shot.

If she was going to be hiring a professional photographer Everytime she needed to take a professional picture, that would be eating up her profits.

After a year of saving 288k, she was able to afford the digital camera. And began posting more quality pictures. Her post likes grew from 250likes to 1500likes the first day then rose to 3k likes the following month.
It's been good since then.


She ran strategic sponsored ads through @queenideas weekly. Now, her customer base has grown from 50 to 3000 in a space of 2years.

Her annual revenue exceeds 15m with most of her income comic from the gram.

Remember, she started this business without a good phone and few basic make up. Today she also owns a YouTube channel which also generate a passive income for her.

Moral of the story
"Whatever that is worth doing is worth doing well. If she hadn't paid for @queenideas training and gotten the ideas she needed to grow her Business online, she might not have attained this level by now.

Believe in your talent, use it, and make it.