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Showing posts with the label Digital Marketing

Upkey's. Marketing Internship- opportunity for Digital Marketers

 Apply for the Upkey’s Marketing Internship.  Upkey’s Marketing program offers you a great opportunity to learn and master the fundamentals of digital marketing and become more marketable.  You will be trained by top digital marketing experts from McKinsey & Company, Google, Apple, Stanford University Graduate School of Business, MIT Sloan School of Management, and University of California, Los Angeles.  Through this program, you will have competency skills in setting up digital campaigns, copywriting, marketing campaign optimization, brand promotion, audience targeting, content writing, sales and others.  Upon completion, you will receive: - Custom certificate of completion. - Access to mid and senior-level Industry professionals. - Access to digital marketing experts. - Mentorship from world-renowned entrepreneurs and leaders. - Access to a global peer network. - Resume worthy experience. Program fee: FREE Start Date: Mar 29, 2021 Link to apply 👉🏼 https:...

How Apple's Changes May Significantly affect Your Marketing Effort With Facebook Ads

In June 2020, Apple announced product and policy changes that will impact data sharing across iOS.  Apple's proposed changes will limit your ability to effectively reach, understand and engage people on mobile devices and across the web. They will affect your ability to understand performance, control who sees your ads and make informed decisions about your advertising budgets. As these changes take effect, over time, you may see an overall decrease in ad performance and personalization and an increase in cost per action. Specifically, these changes will limit your ability to:   Effectively deliver ads to people based on their engagement with your business Measure and report on conversions from certain customers Ensure that your ads are delivered to the most relevant audiences at the right frequency Accurately attribute app installs to people using iOS 14 and later Predict and optimize cost per action over time and efficiently allocate budgets   Apple's policy will make i...