Finding the Content type that connects with your Audience on Instagram

What kind of Content drives your audience to react?

You can find out that from your post insight that's if your account is a business account.

There are 4 most important things to look out for on your page insight:

1. Number of Reach. If the post reached more number of people and yet had few likes and little or no comment, it shows that your audience are not interested in that kind of Content so you will need to change it.

But if the post reached only a few number yet have more likes and comments, it means your audience like such kind of content, start posting more of it because as likes and engagement level increases, your visibility also increases, chances are that you will rank first on a hashtag or get to the explore page.

2. Number of profile visit: Usually, if people see your post on their feeds, hashtag or explore, and they like it, they are most likely to click your handle which should take them to your page. They do these also because they want to know more about your page and see if you are worth following or not. That's when you see several likes from one handlle on your notification; they like what they see so they follow.

If you are a vendor, you need to make sure that your Bio, Highlight, page color and organisation is almost perfect else, you can loose potential customers as a result of being nonchalant.

If you have too many profile visit after your most recent post and you are not running an ad, it means your audience love that kind of post so you should begin to post more content like that.

3. Number of followers: This is the 2nd most important thing to check. If you have too many profile visit and your post reached so many people yet you had little or no follows, it means your audience doesn't like that kind of Content. But if the number of followers increased so much after your last post and you were not running any Ad at that time, it means your audience really love that kind of Content so you should begin to post more of it.

4. Timing: I think this is the most important factor to check. No matter how interesting, educating or entertaining a post is, if posted at the time most of your audience are off IG, that post will not do well; few likes, comment and perhaps few reach.

But when the timing is right, your audience can see your post  when the post is still fresh and would like and or comment if they enjoyed the content else they will just scroll and pass.

Note! Audience here means: your followers and people who see your post on a hashtag, explore, by tagging or any other means.

Did you learn anything? Then be kind enough to share.