KEEPING ABREAST OF YOUR COMPETITORS
I have always hammered on providing value in your content. If people derive any form of satisfaction from your content, they will naturally engage, save or repost your post.
So you should be more concerned with coming up with valuable content. Now let me dissect this topic furthermore by using WHATSAPP VS TELEGRAM as a case study.
If Whatsapp doesn't sit up, people will dump it for Telegram. See reasons:
1. Telegram accommodate over 100,000 members in a group but Whatspp can only take 256.
2. You can view files (pictures, videos or documents) without having to download them to your phone but on Whatsapp, you cannot, you have to first download on your phone.
3. Even if you change your phone, you can always view all your previous messages and files without previously backing up but on Whatsapp, if you have not been backing up your data, you will loose them once you change your phone.
4. It is great for online tutorial because you can save all messages in your channel and anyone who subscribes through your link can access all the messages you have posted so far but Whatsapp doesn't have any feature like that rather you have a to create a group and keep resending all previous messages you would like those joining later to see.
5. You can make your channel private that way you can monetize subscription as only you will have the power to give people access to your channel but Whatsapp has no feature like that.
6. You can broadcast video through your channel but Whatsapp has no feature like that.
7. The voice call on Telegram is very clear and efficient but it is not so on Whatsapp.
8. You can pin an important message in a group so that anyone joining later can see it but there's no o feature like that on Whatsapp.
9. You can delete unsolicited messages sent in a Telegram group and every member of the group will no longer see it but you cannot do that in a Whatsapp group.
10. You don't have to read all the messages you missed in a Telegram group at once, as you can continue where you stopped anytime you open the group again but on Whatsapp, once you close the group chat, you will miss all unread messages and will have to scroll up to where you stopped before if you must read all messages.
11. You can forward a message to over 100,000 people on Telegram but with the recent update on Whatsapp, you can forward messages to only 5 people at a time.
12. You can broadcast a message to thousands of people in your channel at once and see the number of people that have viewed your messages but on Whatsapp, if you send a broadcast, only people whom you have had a one-on-one chat before can receive your broadcast.
Right now, the only advantage Whatsapp has over Telegram is that more population of people still use WhatsApp but if it doesn't meet up with Telegram specs and surpass it a lot of people are going to dump Whatsapp for Telegram.
In conclusion, a business owner should strive to keep abreast with it's industry trend. Be the first to update your customers/audience of the lastest happenings in your industry, that way, they will have no reason to try your competitor.
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Awesome!🤩 Thanks for your comment! TIQS❤️