*STAGE 1, Topic 4 & 5*
*Choosing who to follow and how to follow hashtags.*
1. Follow your competitors doing far better than you on Instagram so that you can learn from them and also interact with those commenting on their page to build rapport. Some of them will end up following you too.
2. Follow your potential customers. People already engaging with your competitors page. Study what their engagements are like. Reply those asking questions with the correct answer and for those who show interest in buying from your competitors, follow them and like and comment on their post too. Then follow them up with DMs to offer them discount or something better than what your competitors are offering. Provide them with extra value.
*How to find who to follow:*
1. *From explore page.* The explore page contains suggestions from Instagram as a result of your activities on Instagram. The explore page is the search icon at the bottom of your screen when you open your Instagram app.
2. *From hashtags* : This is usually by guess when you are first starting. You have to use your discretion to guess what hashtags your potential customers are liking to use. Then search for them on those Hashtags.
*To search* :
- click the search icon.
-click tags.
-on the search bar, type the hashtag you want to search for.
-click 'Recent' and start scrolling. Any post you find interesting, click the handle on that post to observe the page properly and see if the person looks like your target audience, then like, comment and follow the person.
*How to choose the hashtags to follow*
Before you can follow any hashtag, it's a good practice to check out the kind of people on that hashtag. Example, a hair seller in Nigeria can search for the hashtag #NigeriaWedding. Look at 5-10 post on that hashtag, if the people you see on that hashtag looks like your target audience, then click the follow button. It is more important to follow hashtags than to follow people because hashtags enables you to see more people and spot potential customers.
Video tutorial on how to follow hashtags is on my Instagram page
@queenideas
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Awesome!🤩 Thanks for your comment! TIQS❤️