One of my clients once told me that he got a very good contract just advertising his business on his Facebook profile so that is why he needs to increase his visibility online and I smiled because I knew that is one very good decision he just made. He is into printing and customisation of items like awards, souvenirs, mugs, shirts, etc.
The truth is, in this age and time, almost every one has a smartphone and uses social media. One of Google's survey on how people shop with their smartphones shows that, about 68% of Smart phones users shop online and in the next coming year, this percentage will surely increase.
If you are a business owner whether you sell products or offer any kind of service, your business needs strong online visibility. Let me quickly summarise what the major social media platforms offers to businesses and to people who will like to monetize their online presence.
Facebook page: there's a misconception of the difference between a Facebook profile page (Facebook account) and a Facebook page.
A Facebook account is simple a profile page where you can connect with friends, share your passion, join groups, and interact with people on your friend list. Without a Facebook account, you cannot create a Facebook page. Then what is a Facebook page?
A Facebook page is mainly for the purpose of reaching out to a wider audience; people who are not on your friend list, people outside your country, and it can be tailored to reach a specific kind of audience through sponsored Ads. Example: You might be organising an event for people within your location, say, Garki in Abuja, you can run a sponsored Ad (advert) to target people within Garki only, or the entire Abuja.
So you can comfortably say that Facebook page is mainly for business or campaigns. And every business owner needs to create one. If you want to learn how to create a Facebook page, what template to choose, run sponsored Ads and increase your sales, click
here.
Twitter: Twitter is basically a news platform, news about politics, sports, finance, business, entertainment and gaming. First-hand gist first go viral on Twitter before spreading to other social media platforms.
To increase visibility on Twitter are through hashtags and followers. Unlike Instagram, even without many followers, you can make an information go Viral on Twitter through hashtags, all you need to do is to get many people to tweet with that hashtag, whether they are tweeting, retweeting, commenting or replying someone's comment. If you initiate a hashtag and it goes viral, it will greatly increase your visibility and followers.
Twitter are not really for increasing sales except for outstanding products or services. Example, a female who is an expert in repairing computers and phones can get many customers from Twitter. Writers, poets, news bloggers, and the likes can take good advantage of Twitter.
If you want to learn how to create and use Twitter perfectly, click
here.
YouTube: this is Google owned Social Media platform that caters majorly for videos. Those who teach online can share video tutorials on YouTube. Actors and Artists use YouTube a lot to become more popular. People talented in any area of entertainment can benefit a lot from YouTube.
If you have upto a 100 subscribers, and 1000 views, you can monetize your youtube channel which means, you are to sign-up for the Google Adsense program which if approved by Google, adverts will be displayed on your videos and you get paid by Google. So this is one way to make money from Social Media.
If you want to learn how to create and use YouTube perfectly, click
here.
Instagram: Basically for Business. This is the number one Social Media platform where you can increase sales. Once you can be posting quality pictures, rich videos, and action-triggering captions, at the right time for the right audience, you will make massive sales. Having large followers on Instagram can also fetch you consistent income. Handles with over 50k followers receive adverts from vendors every now and then, so if you are looking for how to make money from Social Media, you might as well consider growing a large number of followers on Instagram.
Avoid buying followers because it can get you shadow-banned by Instagram. Also, people who buy followers usually have poor-post engagements. Therefore, it is best to grow your followership organically.
If you want to learn how to create and use Instagram perfectly, click
here.
Whatsapp: Alot of people underestimate the power of this great sales channel. Most people also think they understand how to use Whatsapp perfectly but from experience and the people I have tutored on how to use the Social Media, I realized that a lot of people are ignorant of how to use Whatsapp efficiently.
Example, people send WhatsApp broadcast to all their phone contact thinking it all delivered but any message sent through broadcast to a contact you have never sent a message directly to, cannot deliver. So it means, you have to send one-on-one message to a contact first before you can add that contact to your broadcast list.
There's a new WhatsApp on Google Playstore called WhatsApp Business. It was also developed by WhatsApp tailored to meet business needs. It has great features such as automatic reply, website space to type your website address, more space to describe your business and a whole lot of other features.
So you can have the regular WhatsApp app and WhatsApp business app on the same phone using different phone numbers.
One quick question: how do you ensure someone on your WhatsApp contact doesn't receive a message you sent via broadcast twice?
If you want to learn how to use Whatsapp more efficiently, click
here.
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