How Apple's Changes May Significantly affect Your Marketing Effort With Facebook Ads
In June 2020, Apple announced product and policy changes that will impact data sharing across iOS. Apple's proposed changes will limit your ability to effectively reach, understand and engage people on mobile devices and across the web. They will affect your ability to understand performance, control who sees your ads and make informed decisions about your advertising budgets. As these changes take effect, over time, you may see an overall decrease in ad performance and personalization and an increase in cost per action. Specifically, these changes will limit your ability to: Effectively deliver ads to people based on their engagement with your business Measure and report on conversions from certain customers Ensure that your ads are delivered to the most relevant audiences at the right frequency Accurately attribute app installs to people using iOS 14 and later Predict and optimize cost per action over time and efficiently allocate budgets Apple's policy will make i...